We are excited to announce a new license agreement with Coty, one of the world’s largest beauty companies. Rooted in a mutual focus on creativity and innovation, this new partnership gives SWAROVSKI the opportunity to bring its unique essence of pop luxury and joyful extravagance to the beauty industry, creating luxurious products that celebrate individuality.

We are delighted to announce our new, long-term partnership with Swarovski to develop and bring to market exciting new fragrance and beauty ranges. Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as EMEA, the Americas, and Asia. This licensing agreement aligns with Coty’s successful strategy of focusing on licenses with multi-category potential. We are excited to start working with Swarovski to develop truly brilliant beauty offerings that will inspire elegance and express individuality.

Jean Holtzman, Coty Chief Brands Officer Prestige

Partnering with Coty is a significant step for Swarovski as we continue to expand our brand into new product categories. This partnership allows us to bring Swarovski’s unique positioning of Pop Luxury – a luxury that is creative, fun, colorful and joyfully extravagant – to the world of beauty and fragrances whilst leveraging Coty's extensive industry expertise. Together, we will create beautiful and luxurious products that reflect our shared commitment to quality and innovation. We look forward to the endless possibilities this partnership will bring.

Michele Molon, Chief Commercial Officer

The first offering under this licensing agreement is anticipated to launch in 2026.

What do you think of the new partnership and the new division for beauty products?