Milan April 18 - We have opened our doors to our first flagship store in Italy. Located at 31 Piazza Duomo, the new store reflects the grandeur of Milan’s most iconic destination, with four showcase windows that radiate our brand colors, inviting customers on a journey of discovery into our universe of creativity and light-filled luxury.
Ranging across three floors and measuring 550 sq meters, Swarovski Duomo is an immersive experience that brings to life the savoir-faire and elegance that define us. Inside, visitors can discover our collections from crystal jewelry, watches, and home décor to bejeweled eyewear, tableware, and limited-edition products; explore our loose crystals and crystallized collaborations with global brands; and wonder at our Swarovski Created Diamonds fine jewelry collections, which are unveiled in Europe for the first time in a salon area dedicated to laboratory grown diamonds.
Imagined and designed by our Global Creative Director Giovanna Engelbert as part of her broader vision for our company and our new retail landscape, Swarovski Duomo reflects the vibrant creative energy of the city of Milan and its role as a global fashion capital.
Entering the flagship is like stepping into a jewelry box filled with joyfully extravagant treasures that pay homage to the beauty of crystal and our brand’s 129-year heritage. The ground floor displays our crystal jewelry collections such as the iconic Millenia, Hyperbola, Infinity, and Matrix families as well as mesmerizing pieces from the new Spring/Summer 2024 collections, inspired by an underwater universe.
We are delighted to illuminate Milan with our first Italian flagship store. Swarovski Duomo unites all the facets of our brand in one luxury destination that brings to life our creativity, craftsmanship, and heritage. It represents a joyfully extravagant manifesto of Swarovski’s savoir-faire and pop cultural status in the heart of Milan.
Alexis Nasard, CEO
Immersed in the colorful environment, customers will be captivated by a monumental LED wall featuring dazzling brand content as well as eight octagonal vitrines containing crystallized miniature tableaux, each recreating unforgettable moments from our brand’s heritage in Milan’s fashion and cultural life. On the lower ground floor customers can explore the new eyewear collections, including designs exclusive to Swarovski Duomo, as well as areas dedicated to the crystal lifestyle showcasing home décor collections, collectors’ items, and tableware.
The wonder continues on the -2 floor, where a multipurpose space is dedicated to how our crystals act as a creative catalyst, inspiring innovation in fashion and design. Here customers can discover pieces from the Creators Lab and the Young Talent Program, collaborative platforms we have established to nurture and support creativity. Creators Lab pieces from Marina Raphael, Aquazzura, Abc, Liberal Youth Ministry, and Golden Goose join an exclusive gallery of creations from young Milanese and European designers who incorporate our crystals into their work. And in a world first, a special showroom area displays our unmatched range of loose crystals and gemstones in all sizes, colors, and effects, allowing customers to browse the full assortment for inspiration.
Have you already visited our Flagship store in Milan? What are your impressions?