Let yourself be captivated by our wondrous Ramadan and Hari Raya campaigns from the EMEA and INSEA markets.
Where Ramadan is a time to celebrate the beauty that’s all around us and provides a welcome opportunity to reflect on our lives, Hari Raya Aidilfitri is a time for celebrating with loved ones, a moment to come together to create joyous memories while indulging our senses through special occasion styling. This special tradition is honored with our new campaign that explores joy, togetherness, and the profound pleasures of sharing and indulging our senses while showing gratitude to those we love.
Ramadan - Time for gratitude
Singer Balqees Fathi stars in the campaign. Embodying the glamour of our brand, she inspires others to discover jewelry to style for the celebrations, and to show their gratitude to loved ones with beautiful gifts. She says, “I’m delighted to represent Swarovski for this campaign. I am truly excited by the new collection and how the designs emulate the importance of Ramadan – both a time for celebration and for gestures of gratitude towards family and friends. The collection explores the rich green hues that are synonymous with Ramadan, offering graceful, light-catching pieces for this special time.”
Hari Raya - Time for joy
This happy tradition is honored with our new campaign that explores joy, togetherness, and beauty after an important period of gratitude and self-reflection.
Here, actress, model, and entrepreneur Mira Filzah stars in the campaign and says, “I’m thrilled to be the face of this exciting campaign for Swarovski. The Hari Raya selection is a mesmerizing mix of beautiful designs made with shimmering Swarovski Crystals that are ready to shine a light on the celebrations. This time of year is for spending with loved ones, and what better way to celebrate than with Swarovski.”
The Collection
The collection is filled with powerful colors and extraordinary designs that invite self-reflection (Ramadan) and feelings of wonder in the beauty and togetherness we see around us (both Ramadan and Hari Raya). Honoring the traditional green hues of Ramadan, our Millenia family features delicate new styles with deep green crystals, while in our Iconic Swan family, the Swarovski swan is reimagined in vibrant green pavé crystals that shine like the moon and twinkle like the stars. The glamorous and supremely wearable pieces for Hari Raya include necklaces, bracelets, rings, earrings, and watches from the Constella, Matrix, Dextera, Gema, Chroma, and Millenia families. Available in gold-tone and rose gold-tone finishes, these pieces are easy to style and layer for elegance or opulence.
The Ramadan and Hari Raya collection is available to purchase exclusively in Swarovski Middle East and Malaysia stores and online at Discover Hari Raya radiant pieces