The hotel has been transformed into a glitter display of our decorations inspired by gingerbread.
We have brought our magic to The Mark Hotel this holiday season by creating a sparkling wonderland. A glittering display of our decorations inspired by gingerbread, the holiday season's favorite cookie, has taken over The Mark Hotel at 25 East 77th Street in Manhattan. The gingerbread façade is made of millions of our toffee-colored crystals with a roof of frosting and whipped cream made from hand-sculpted and crystal-dusted fiberglass. Giant candy canes and a spectacular emerald-colored bow frame the entrance, while giant uniformed nutcrackers stand guard.
Two gingerbread-themed candy carts by the entrance sell hot chocolate and edible mega lollipops. The oversize candy treats are in the shape of our luminous crystals in various festive colors. Inside the lobby, the gingerbread theme continues with a Christmas tree and jewelry showcases to provide inspiration for this gifting season. We used reignited crystals throughout the installation, giving unused crystal stock that would otherwise go to waste a chance to shine.
"New York City is synonymous with the holidays, which makes this a natural partnership for us. We bring joy to everyone through our creations, and we are delighted to ignite this year's celebrations with our ornaments and figurines, which truly showcase Swarovski's creativity and unique savoir-faire. With mesmerizing experiences, like our gingerbread house at The Mark, we invited everyone to open the wonder." - CEO Alexis Nasard
Our Creative Director Giovanna Engelbert said that "The Mark is a New York City icon, and we are so pleased to bring our vision of joy and wonder to this prestigious hotel. For me, gingerbread evokes childlike wonder, inspiring us to dream, so it has been a great pleasure to design an experience that will spark people's imaginations at this magical time of the year."
"With this year's extraordinary holiday display, done in collaboration with Swarovski, we are excited to continue our tradition of creating magical moments at The Mark Hotel. This glittering winter wonderland will bring joy and love to our beloved New York City at the most wonderful time of the year. "- Izak Senbahar, President of Alexico Group and owner of The Mark Hotel